Kennesaw, GA -- Nearly every woman's closet contains the wardrobe essentials -- a sexy black dress and pair of perfectly fitting heels. Amoena, the global leader in soft cup bra design and manufacturing, has launched the next essential item designed to be seductively feminine and make every woman feel her best: Amoena Mia. The uniquely sophisticated bra line was created for the full cup consumer. Available in C to H cup sizes, the collection accentuates a woman's curves, creating the ultimate silhouette. What's truly revolutionary is that Amoena Mia also responds to body temperature.

Amoena has built its reputation as the industry leader because it understands a woman's needs. The new bra line affords women the same comfort offered in the latest innovations in Amoena breast care products by including its patented Comfort+ technology. This temperature-equalizing material is integrated into the center, sides and slings of every Amoena Mia bra to absorb excess body heat during a rise in temperature, reducing heat build-up where women tend to perspire most.

"By incoporating Comfort+ into Amoena Mia, the bra literally pulls heat away from a woman's body to proactively reduce the potential for perspiration," says Lesley Pfitzenmayer, Senior Product Manager. "Thousands of women are wearing breast forms with Comfort+ and love the benefit from the proven temperature-equalizing technology. We're thrilled to offer this same innovation in Amoena Mia."

Industry leader goes mainstream

For more than 35 years, Amoena has set industry standards for superior design and construction of breast forms and pocketed bras. The company's vast product portfolio fully addresses the needs of women following breast cancer surgery. Amoena Mia is the company's first line developed for the general consumer.

"Breast cancer survivors constantly praise our products for being high quality and helping boost their self-esteem post-surgery. Amoena decided it was time to expand our expertise to a line that can be enjoyed by more women," Pfitzenmayer says. "It's amazing what the right bra does for a woman's self-confidence."

The art of cool lingerie

The premiere collection includes six bra styles in band sizes 32 to 46, up to an H cup, with matching panties. Accents like delicate galloon lace and finished embroidery create an elegantly sexy look. In addition to temperature regulation, Amoena Mia has all the critical elements that make up a terrific bra, offering full cup women the best in fabric, design and construction.

Amoena Mia's main body construction is made from a high performance nylon/spandex blend to ensure comfort, strength and support. Amoena also applied its decades-long experience constructing non-wired bras to offer women weightless support, and all bra styles feature a foam hook and eye back closure with cushioned back and foam inner layer.

Amoena Mia is available in the U.S. at specialty lingerie boutiques, as well as Lady Grace and Von Maur department stores. The line will launch internationally in 2011.